Starbucks said the cups align with the coffee company's "Give Good" campaign: giving to those near and dear to you, strangers in your community, or a gift that helps planet Earth.
"This holiday season, Starbucks is spreading a little goodness -- one cup at a time."
Starbucks said this year marks the first color-in holiday cup. The design shows a pair of hands holding red cups of coffee, as seen in years past, connected with ribbons and depictions of holiday images including a Christmas tree.
“This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations,” said Leanne Fremar, executive creative director for Starbucks. “We love the idea of everyone making this year’s cup their own.”
As part of the #GiveGood campaign, the coffee chain offered 17 suggestions for giving good this year.
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