Drybar, the cult-popular blowout bar with 83 locations across the country (including five here in the DMV), is once again shaking up the hair game with the launch of their new styling and product concept shop, which opened October 6 in the Bethesda location. Now, incredibly busy women can pop into the Bethesda store and get the same great blowouts/styling in half the time -- and for half the price -- with dry styling, and can restock on any products they need to keep up with styling at home.
The concept shop has a six-chair dry styling area offering a new menu of styling services (see menu below) and the shop will feature experiential product use areas, allowing customers to try out Drybar’s full product line via complimentary consultations with Drybar stylists. 12 chairs will still be dedicated to serving customers looking for the full drybar experience, complete with a shampoo and blowdry.
Bethesda will serve as a test ground for the new concept, and if it does will it is expected to launch in more locations in 2018. It will also be where Drybar tests out new products they want to launch, such as their new Drybar-scented candle which they plan to roll out across the country for the holidays, but will test throughout October in Bethesda; we have to admit, it smells pretty darn good, and the scent reminds us of good hair days!
"When we launched our products and tools years ago they were originally meant to be used exclusively by our own stylists, so I never imagined it would become as big of a business as it is today," said Drybar founder Alli Webb, "I am so proud to launch our first new Product and Touch-up Shop inside our Bethesda Drybar to allow clients to explore, in more depth, Drybar’s full line of styling and products in a fun and cool new way."
Drybar Bethesda, 4840 Bethesda Ave, Bethesda, MD, open 7 a.m. - 9 p.m. Monday – Friday, 8 a.m.-9 p.m. and Saturdays and 9 a.m.- 7 p.m. on Sundays, prices range from $10-$80