At this point, we are starting to wonder whether Marla and Barry Beck ever sleep! A year after their D.C.-based beauty empire, Bluemercury, was purchased by Macy's, the duo is still going strong with 42 openings slated for 2016 and plans to double the number of headquarter employees, according to Washington Business Journal. And last week brought us the latest of the DMV locations -- a gorgeous 1,890-square-foot store in Cathedral Commons
"We love the Cathedral Heights neighborhood," says C00 and Co-Founder Barry Beck. "It's historic and beautiful, and at the same time one of the most vibrant areas in Washington, D.C. We are excited to make this our 14th store in the [DMV] and our 95th store overall. It's a great community and we are honored to be included in the retail and restaurants here."
To celebrate the grand opening of the newest addition to their operation, Bluemercury hosted 235 local influencers -- bloggers, editors, loyal customers etc. -- for an evening of pampering, complete with champagne, makeovers and, of course, an incredible goodie bag. We chatted with a few of the guests to see what new products they were introduced to and can't stop talking about. Take notes, ladies and gents, because these need to be in your cart next time you pop in!
M-61 Hydraboost Serum
"I was first introduced to M-61, Bluemercury's own skincare line, last year. I've been using their Hydraboost Eye Cream for several months and I'm obsessed. I've been eager to try even more M-61 products, and the serum was recommended to me at last week's store opening. The serum is supposed to help reduce the appearance of wrinkles and promote firming -- both wonderful things!" -- Kristyn Royster, Primp and Proper
Bliss Triple Oxygen Instant Energizing Foaming Mask
"I absolutely loved this mask they gave out. I loved how the product foamed up quickly and you could feel the bubbles tickling your skin. My face felt fresh, tight and rejuvenated after just one use! It was fun to use as well... something that is rare with beauty products." -- Jennifer Rogers, Southern Anchors
"I just tried the mask that was in our goodie bags this morning, and I think I may be in love. It's the perfect boost (it smells like oranges and grapefruit!) for my skin in the morning. Start with it and follow with your usual serum and moisturizer. I never thought a mask in the morning would be something I would want to do, but it only takes five minutes. I tossed it on, made coffee and went back to wash ... it was super easy." -- Lacey Faeh, A Lacey Perspective
R+ Co Death Valley Dry Shampoo
"I'm a huge fan of Bluemercury and always love popping in to see what's new and pick up my tried and true faves. One of my absolute favorite products I've found is the R+Co Death Valley Dry Shampoo. It smells amazing and is the only dry shampoo I've found that actually works without making my hair white or powdery. I'd highly recommend it to anyone whose second (or third) day hair needs a boost." -- Alison Coglianese, AllyCog
Lune + Aster Moonrise Glow and Contour Bronzing Palette
"I am completely in love! It gives you an effortless sun kissed look perfect for Summer!" -- Ashley Hafstead, ChicVilleUSA
Hourglass Hidden Corrective Concealer/ Bobbi Brown Eye Makeup Remover
"I have a couple of favorite beauty items I discovered that night that are now on my wish list! The Hourglass under eye concealer really helped conceal those dark under eye circles and the Bobbi Brown eye makeup remover is able to take off the heaviest of makeup with just one swipe." -- Sara Azani, styleMBA