We've got to hand it to the Washington Capitals -- they are marketing geniuses. Last season, they hosted a fan rally with Mayor Muriel Bowser -- who declared April 14 day officially Rock the Red day to commemorate the first game of the playoff run, owner Ted Leonsis and alumni Rod Langway and Alan May. And of course, our favorite promotion every year has to be #CapsPlayoffBaby, which declares all babies born at MedStar Washington Hospital Center and MedStar Georgetown University Hospital during the Caps playoff run to be Caps Babies!
As we enter the second round of the playoff bid, the Capitals have announced seven new and on-going initiatives to involve fans even more. So get ready to rock the red as hard as you can, because playoffs round two commence tonight as the Caps take on the dreaded Penguins!
Capitals fans are invited to participate in a playoffs #RockTheRed Hunt. Starting at 9 a.m. on Thursday, April 27, commemorative Game 1 WSH vs. PIT match-up pucks will be hidden at different locations throughout the Washington, D.C., region. Each fan who locates a puck will receive a pair of tickets to Game 1. Location clues and updates will be released the morning of April 27 through the team’s official Twitter account, @Capitals.
Playoff Stress Yoga
Capitals yoga instructor Kelly Moore will host a playoff stress yoga session on the morning of all playoff week day games on the rooftop of Kettler Capitals Iceplex in Arlington, Va. The one-hour workouts begin at 6:30 a.m. and are free and open to the public. Fans are asked to RSVP at Washingtoncaps.com/Yoga.
All babies born at MedStar Washington Hospital Center and MedStar Georgetown University Hospital during the Capitals’ postseason run will receive a complimentary Washington Capitals package including a blanket, hat and gift for the mother. Fans can share photos of their newborns by using the #CapsPlayoffBaby hashtag on social media platforms. Medstar Health is the Official Medical Team Partner of the Washington Capitals.
Fans who attend Game 1 on Thursday, April 27, will receive LED Foam Sticks courtesy of Boeing; fans who attend Game 2 on Saturday, April 29, will receive rally towels.
The Washington Capitals, in conjunction with DC 101 and iHeartMedia, are encouraging fans to participate in one of hockey’s most visible traditions – the playoff beard. The Capitals’ Beard-A-Thon® is an opportunity for fans to grow their own beard and raise money for charity, as all proceeds will benefit Monumental Sports & Entertainment Foundation. By joining the Washington Capitals Beard-A-Thon, fans pledge to maintain their beard as long as the team remains in the playoffs. Fans may elect to grow a beard themselves or pledge funds to a beard grower, including Caps players.
Fans who pledge $10 or more to a Capitals player will be entered to win a team signed jersey as well as two tickets to a game during the 2017-18 season featuring an Olympia ride. In addition, fans who raise funds also will be entered to win prizes, including a grand prize of four tickets to a 2017-18 regular season game featuring a player meet and greet and signed jersey.
Visit WashCaps.com/Beards to sign up or for more information.
Caps Playoff Practices
Fans are encouraged to attend the Capitals playoff practices throughout the series. Activities will be set up on the mezzanine level of Kettler Capitals Iceplex for children, with Red Rockers and mascot Slapshot in attendance. Practice dates and times will be posted on CapitalsToday.com.
School Playoff Pep Rallies and Hockey School
The Capitals will host pep rallies at select schools in the region, including at Riverdale Elementary in Riverdale, Md., on May 1. In addition the Caps will host a playoff Hockey School assembly at Stewart Weller Elementary School in Ashburn, Va., on April 27.
How will you be #RockingTheRed tonight and through the playoffs? Tag us in your pics on social media using the hashtag #DCRRocksTheRed