I have to admit that as soon as I heard Vogue and florals in the same sentence, I couldn't help but think of one of my favorite Miranda Priestly lines:
But perhaps Ms. Priestly would be more impressed by UrbanStems' (D.C.'s homegrown floral delivery startup) latest endeavor, to bring you beautiful seasonal bouquets inspired by the men and women at Vogue who influence daily fashion decisions worldwide.
“As the authority on fashion and design, it's been a thrill to see how the creativity of the Vogue editors translates to high-end floral design,” said Ajay Kori, co-founder of UrbanStems.
Currently, floral arrangements inspired by Vogue Editors Sally Singer, Nicole Phelps and Selby Drummond are available through UrbanStems as part of their Winter Edit. The best part is each bouquet will be truly unique to the tastes of the editor behind the design, so you get an insight into the personality of these tastemakers.
"The design process for the Vogue x UrbanStems collection is completely collaborative," said Kori. "It was vital for us to have Vogue editors hand-pick their stems and tap into their own inspiration and creativity for the design of the bouquet. Each arrangement, from the color palates to the premium vase, is a true representation of the editor.
While UrbanStems cannot currently release a timeline for future collections, they did say you can expect to see designs from the ultimate gatekeeper of fashion herself, Anna Wintour, as well as International Editor At Large Hamish Bowles and Vogue’s Events guru Eaddy Kiernan. The next capsule of arrangements, the Spring Edit, will be unveiled in March.
“Women in fashion love flowers--on frocks, on wallpaper, in gardens, or window boxes," said Singer. "But mostly we love bouquets, because they are magical, emotional and fleeting. So when my colleagues and I were approached by UrbanStems to create our dream arrangements, it was an organic fit and a great pleasure. They're gorgeous and certainly reflect the loveliest regions of our imaginations.”
Dreamt up by Vogue Accessories Director Selby Drummond, this arrangement is composed of snowy-white ranunculi, eucalyptus greenery, and an ombré of purple: pastel scabiosa blooms, clouds of trachelium, and sprigs of dried lavender. The delicate bouquet will bring a touch of Provence in the summer to your wintertime desk, nightstand, or dinner table. Consider it Selby’s must-have accessory this season.
For her bouquet, Vogue Digital Creative Director Sally Singer channeled an arrangement that would be for “a British granny’s 100th birthday celebration.” Caramel-colored terra-cotta carnations, peachy shimmer roses, blush ranunculus and—because it wouldn’t be Sally without a dash of whimsy—an unexpected succulent. The result? Classic blooms that come with a surprise. Granny would be pleased.
Director of Vogue Runway Nicole Phelps appreciates texture on and off the catwalk. So when she selected her blooms, Phelps opted for layers of Mayra’s roses, crinkly scabiosas, and bursts of Queen Anne’s lace. Done up in shades of lipstick-red and merlot, this arrangement is high on romance and a chic alternative to the tired red-rose bouquet.
All bouquets are $138 (including the vase) and available for same-day delivery or next-day shipping in the 48 contiguous United States.