Question: Do you think you could live car free in D.C. for 30 days? Would it help if Lyft said they would pay you -- in Lyft credits, metro passes and Zipcar/Capital Bikeshare memberships -- to do so?
The newly announced campaign "Ditch Your Car" is seeking 50 Washingtonians to agree to give up their cars for 30 days, and in return Lyft will send them $746 worth of transportation credits -- $300 in Lyft rides, $286 in Metro and bus passes, a one-month Zipcar membership with a $132 credit and a one-month Capital Bikeshare membership (worth $28). The 50 participants will be chosen at random.
"From day one, Lyft has believed that cities should have more affordable public transportation options," said Lyft's Mid-Atlantic Marketing Manager, Kate Glantz. "We are encouraging Washingtonians to ditch cars for one month, and see what happens when they take advantage of other options in their city."
The campaign was tested in Chicago this summer, and has now launched in 30 cities across the country. D.C. is a particularly good fit considering it is the the fourth most expensive city in which to own a car -- the average cost of car ownership in D.C. is $13,297, even though personal vehicles are only used on five percent of all trips. D.C. drivers spend an average of 65 hours looking for a parking spot each year, which is almost four times the national average, amounting to $329 million in wasted time, fuel and emissions for D.C.
"Lyft alone is not the overall solution to overcome transportation hurdles, but by partnering with Metro, we are able to create a full menu of mobility options for D.C., Maryland and Virginia residents," said Glantz.
Anyone interested in registering for the opportunity can visit ditchwithlyft.com/DC to register. The challenge will kick off on October 8, 2018 and end November 6, 2018.